Thailand food is already cheap — until it isn’t
The tourist paradox of Thailand: genuinely excellent food at genuinely low prices, but tourist-area restaurants will happily charge you ฿350 for pad thai that a local shop sells for ฿60. The difference isn’t quality — it’s location and signage. A nice menu and outdoor seating mean you’re paying a 300-500% markup.
The formula that works
Breakfast from a morning market or convenience store: ฿40–80. The 7-Eleven in Thailand is better than the 7-Eleven anywhere else — fresh items, decent sandwiches, hot food. Not as good as a market, but fast and reliable.
Lunch at a rice and curry shop (khao gaeng): ฿60–80 for a plate of rice with your choice of curries ladled over it. These shops — identifiable by big pots of prepared food behind glass at the front — are everywhere, excellent, and frequented exclusively by locals and people who’ve figured out the system.
Dinner at a night market or street stall: ฿80–150 including a drink. This is where Thailand’s food culture is really at.
What to avoid for budget eating
Any restaurant with a menu in English with photos. A laminated picture menu is essentially a price surcharge notice. Tourist-area “authentic Thai” restaurants in Sukhumvit or near Khao San Road. Western food entirely — it’s expensive and always worse than what you’d get at home.
The drink trap
Food is cheap; drinks at bars and tourist restaurants are not. A beer at a street stall or 7-Eleven: ฿35–45. Same beer at a tourist bar: ฿150–200. Drinking habits have a bigger impact on Thailand budgets than food habits do.
Plan Your Trip
- 🎫 Tours & activities — Klook
- 🏨 Hotels — EconomyBookings
- 🚕 Airport transfer — Welcome Pickups
- 📱 eSIM & SIM card — Airalo
- 🚗 Car & scooter rental — Localrent
- ✈️ Flights — Kiwi.com